Shana Bryant

SBC Insights

May 21, 2024 | @shanabryantconsulting

The Trifecta Approach: Key to Event Success

The Trifecta ApproachIt’s the night of your event. The flowers are stunning, the food is delicious, and every moment is timing out perfectly to plan.

Every event planner strives for this goal, but it doesn’t happen without hard work. At Shana Bryant Consulting, we use one key element to ensure event success each time: The Trifecta Approach.

The Trifecta Approach is made up three elements: Seamless Logistics, Thoughtful Content, and Superior Customer Service. Combined, they create events that are memorable and (appear) flawless.

Seamless Logistics

Logistics can be the element that creates anxiety for clients – from initial early planning all the way through the post-event wrap up.

There are five phases of event logistics: Initiation, Planning, Implementation, the Event, and Closure. In each phase, it’s imperative to have a team that’s skilled at guiding you through while providing reassurance and calm all along the way. Don’t worry, we’ve got it!

Thoughtful Content

A program that holds the audience’s attention is one that will be remembered long after the event is over. It should incorporate elements that engage while also elevating the organization or brand. It should also include a variety of features – appropriate speakers, attractive visual productions, musical entertainment, and interactive elements.

Superior Customer Service

The old adage tells us that you only have one chance to make a first impression. It’s important to leave a positive and lasting impression at every step of the process. Clients should feel confident that they can depend on their planner for every element of their program. Attendees should leave the event feeling valued and appreciated. Superior service will ensure that everyone involved has a memorable and positive experience.

The Trifecta Approach is the key to making every event one that’s memorable for everyone, including you. Want to see the difference? Partner with Shana Bryant Consulting for your next event.