Shana Bryant

Community is important. It’s a place that brings comfort, safety, and support. It’s made up of people just like you, and it’s up to you to take care of it. Coming together to celebrate, learn, or just have some fun strengthens the ties that bind you all together.

As a community liaison, I cannot stress enough why community events are so valuable for businesses. Through my community liaison work, I work with organizations to help learn the needs of the community and put together events to make a difference. When done right, these events can be a major boost for the local economy and a huge morale boost for the residents.

Over the many years I’ve been a community liaison, I’ve learned a lot about the value of doing events for the community. Here are my top four reasons your organization should consider putting together a community event. 

Socializing & Networking

There’s no doubt that social media is a powerful tool for networking and building relationships. But there’s something to be said for good old-fashioned face-to-face interaction. In-person events allow people to connect with others who share their interests, leading to more active engagement from your audience. Events provide the perfect platform to facilitate conversations with the community and are an important part of being a liaison. Remember, face-to-face interaction is still one of the most powerful tools around.

Gain Trust

Trust is important in any relationship, whether it’s personal or professional. In business, customers want to know that the companies they patronize actually care about more than just making a profit. Knowing how hard it is to gain the trust of your audience is even more reason to take part in community events. 

Customers are always willing to buy from businesses they know firsthand. By hosting these events, you’ll gain the trust of potential customers, and you’ll also show them that you’re a company that cares about more than just making money.

Supporting Local Business

As any business owner knows, customer loyalty is essential for long-term success. By demonstrating your dedication to the community that helped make your business a success, you can show potential customers that you are a company that cares. Hosting events is an excellent way to increase brand awareness and create positive associations with your company.

 Customers who have a positive experience at community events are more likely to remember your business when they need the products or services you offer. In addition, sponsoring community events is an excellent way to reach new potential customers who may not have heard of your business before. 


It’s always exciting to see collaborative efforts in the community. There is something beautiful about people coming together to support a common cause or event. And, of course, it’s wonderful when these efforts result in positive outcomes for businesses. 

Whether generating revenue from event admissions or raising awareness for an important cause, businesses can benefit from getting involved in their community. The benefits of community events flow both ways, so when your business gives back to the community, it also raises awareness about an important issue and helps you gain recognition.


As a community liaison, I stand by community events. And for a good reason! Beyond the practical benefits, such as boosting morale or networking, community events are important for many other reasons. 

Firstly, community events help to bring communities together. When people join in celebration or even just talk about common interests, it helps create bonds and foster a sense of belonging. 

You can tell a lot about a community by its local economy. By shopping local and patronizing small businesses, we can help keep our communities vibrant and thriving. 

Finally, community events are also valuable for building trust and collaboration. When we take the time to get to know our neighbors and work together towards common goals, we can make our communities stronger and more resilient. Then, we can really reap the benefits of coming together as a community.

Collaboration between businesses and local communities benefits everyone. At Shana Bryant Consulting, we strive to help businesses implement effective, efficient, and memorable practices.